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From A Rusty Old Channel To A Brand New Entity: I Turned My YouTube Channel Into A “Dual-Network Powerhouse.”

Just like in any new project I take on, I want to make the content inside of the project look at least half-decent. So, to challenge myself and to preserve the quality of my website and the network, I decided to “revive” my old channel. The channel was called “OnTopJoseph” or OTJ for short. It will now be the official YouTube page for I have been creating content for that YouTube channel since November of 2015. I enjoyed doing that, but after a while I found it boring and realized that it was not what I wanted to do anymore; I decided to pivot. I took a break for a while, after not uploading to the OnTopJoseph channel since November of 2016. Then, once I realized that it was time to shut down the project, I made a “goodbye” video. Screenshot-47.pngIt felt odd to shut down the channel because I really enjoyed uploading to it and the content was good. So, by the time that last video had been uploaded, I kept the channel up for a little while as a place to hold the content that I had put on it for the past two years, only because I had subscribers who had enjoyed the videos. I finally got back to the channel just the other day, and I am going to be using the channel as a place to hold my website’s videos, while still keeping the content from the old channel and its concept. I now consider my channel to be a “dual-network powerhouse” because I turned the one channel into two networks, combined with two different ideas to be inserted into the brand.


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My name is Joe Bonett. I am dedicated to filmmaking, web-creation, podcast hosting, and writing. I am a the owner of!

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